Coffee Shop Mentor
A Boutique Publishing House
Welcome to Coffee Shop Mentor
We are a boutique publishing house dedicated to helping you improve your career
Imagine you have the opportunity to sit down, one-on-one, with a mentor over coffee and pick their brain. But who has the time? And what about all that caffeine? We make it easy, just buy a book and enjoy a relaxing read! Your career will thank you, as do we.
K-12 Sales Handbook
Insider Tips for Selling Education Technology

Learn to Sell Like a K-12 Insider

Why does everyone say that selling edtech to K-12 is so hard? Because it is! There really is insider information about selling to education that nobody talks about. Until now.

The K-12 Sales Handbook is the no-nonsense, must-have book for anyone interested in successfully selling edtech. Just as Coffee Shop Mentor: Winning in K-12 guides the entrepreneur, this condensed and enhanced companion handbook guides the salesperson.

What you'll learn in these pages are 50 insider tips for selling education technology successfully to K-12. How to spot the real purchasing decision makers, learning when and why they buy, and the easiest way to shorten the K-12 sales cycle are just a few of the insights revealed in this book.

Here's your first tip: Get your copy of the K-12 Sales Handbook today!

Coffee Shop Mentor: Winning in K-12
Practical Advice for Education Technology Startups in the K-12 Market

Why do so many K-12 technology startups fail?

It's not because the product or service is bad. It's not because the founders aren't smart enough or passionate enough. These companies fail because most education technology entrepreneurs base their business strategies on false beliefs about the K-12 education market.

Who really has influence in a school or district? How does K-12 like to buy? Why aren't low prices necessary or even smart? Think you know the answers? It's very likely you don't.

Coffee Shop Mentor: Winning in K-12 is unlike any other business book you'll find. It's a refreshing new format for busy entrepreneurs. Instead of reading reams of dry information organized like a boring textbook, imagine you're having a casual discussion over coffee with a seasoned K-12 mentor. You get practical advice organized and explained uniquely for you, the entrepreneur. For each topic, you and your mentor explore the myth, the reality, and the best ways to win. You'll hear real-world stories, get practical ideas to try right away, and see a summary of key takeaways.

Skip the big mistakes. Go straight to winning. Get your copy of Coffee Shop Mentor: Winning in K-12 now!

The Evolution of Peer Tutoring Programs: Past, Present, and Future
Article by Ray Liu and Sherri Bealkowski
LinkedIn June 25, 2018

Teachers: Sometimes It's Nicer to Say No — Especially to Edtech Salespeople
Article by Sherri Bealkowski, EdSurge Contributing Writer
This piece originally appeared on EdSurge on February 11, 2018

New Book Shares Insider Sales Tips for K-12
Press Release November 21, 2017

What Every Educator Should Remember When Working With Entrepreneurs
Article by Sherri Bealkowski, EdSurge Contributing Writer
This piece originally appeared on EdSurge on October 1, 2016

New Book Shares Secrets to Winning in K-12
Press Release August 24, 2016